Advertising Rates for Extras in Morocco: How Much Do Commercials Pay?
Rédaction CASTIZEN
If extra work has a premium tier, it's advertising. A single day on a commercial shoot can pay 2-5 times what you'd earn on a TV series. And if you're featured, the image rights payments can continue for months. Here's the complete breakdown.
- Why advertising pays 2-5x more than other extra work
- Detailed pay rates by commercial type
- How image rights multipliers work (with calculation example)
- How to get commercial work through Castizen
Why Advertising Pays More
Higher budgets
A 30-second TV commercial can cost 500,000-2,000,000+ MAD to produce. More budget = better pay for everyone.
Brand stakes
The client's brand image depends on every detail, including extras looking exactly right for the message.
Image rights
Your face may appear on TV, billboards, social media — all compensable beyond the daily rate.
Short duration
1-2 days max for a commercial, so per-day rates are naturally higher to attract talent.
Pay Rates by Commercial Type
| Type | Background (MAD/day) | Featured (MAD/day) | Principal (MAD/day) |
|---|---|---|---|
| Local brand TV | 300-600 | 500-1,200 | 1,000-3,000 |
| National brand | 400-800 | 800-2,000 | 2,000-6,000 |
| Multinational brand | 500-1,200 | 1,000-3,000 | 3,000-10,000 |
| Digital/social media | 300-500 | 500-1,000 | 800-2,500 |
| Print (magazine/billboard) | 400-800 | 800-2,000 | 1,500-5,000 |
Understanding Image Rights Multipliers
Image rights are where the real money is. When your face is clearly identifiable in the final ad, you're compensated based on three multipliers:
| Factor | Scope | Multiplier |
|---|---|---|
| Media | TV only | 1x base |
| TV + digital | 1.5x | |
| TV + digital + print + billboard | 2-3x | |
| Territory | Morocco only | 1x base |
| North Africa | 1.5x | |
| Africa | 2x | |
| Worldwide | 3-5x | |
| Duration | 3 months | 1x base |
| 6 months | 1.5x | |
| 12 months | 2x | |
| Unlimited | 3-4x |
You're a featured extra in a multinational TV + digital ad for Morocco + Africa for 12 months.
Base rate: 2,000 MAD
Image rights: 2,000 × 1.5 (media) × 2 (territory) × 2 (duration) = 12,000 MAD for image rights alone
Total: 14,000 MAD for one day of work.
How to Get Commercial Work Through Castizen
- ✅ Keep your measurements and photos updated — advertisers are very specific about looks
- ✅ Add "commercial casting" to your interests
- ✅ Respond to casting calls within hours, not days — commercial timelines are fast
- ✅ Have a versatile wardrobe ready: professional, casual, sporty
🌟 Key takeaway
Advertising is the most lucrative segment for extras in Morocco. By understanding how rates and image rights work, and keeping your Castizen profile optimized for commercial castings, you can transform a side activity into serious income.
Success as an extra in Morocco comes down to reliability, professionalism, and patience. Every day on set is a learning opportunity and a step toward bigger roles.
- Create your free profile on Castizen today
- Add professional photos and list your skills
- Apply to castings consistently and show up prepared
- Build your reputation one set at a time
Ready to take the next step? Create your free profile on Castizen and start receiving casting opportunities tailored to your profile.
Sign up for freeMonth 1-3: Getting Started
Register on casting platforms, build your profile, get headshots, and apply to first extra roles.
Month 4-6: Building Experience
Work consistently on sets, learn etiquette, build relationships with ADs, and save clips.
Month 7-12: Growing Reputation
Get recommended for featured roles, start acting classes, and aim for speaking parts.
Year 2+: Moving Up
Transition to secondary roles, build a demo reel, and leverage your network.
Ready to launch your career?
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